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“The main challenge was, regardless of whether anyone knew him outside Puerto Rico, to make his marketing materials as good as those of any Anglo artist. He suggested a black and white cover, taking his cues from historic Muhammad Ali shots, to strike a sophisticated but “monumental” note. “We wanted to position him as one of the founders of the movement and portray him on a sophisticated note,” says Pérez. Yankee was one of the first Latin acts to actually shell out money both to record (to this day he retains ownership of all his masters) and market. For Barrio Fino, he worked with video director and designer Carlos Pérez - founder of design house Elastic People - whose client list today includes Romeo Santos, Wisin and Ricardo Arjona. So I said, ‘Ok, I’m going to be the one to do it.’ And all the money I had, I invested in Barrio Fino.” Ariana Grande y Taylor Swift lideran las nominaciones de MTV VMA 2019: Lista completa “I could feel the impact reggaetón was having in the streets in South America and the United States. Even in the “Gasolina” days, “I had a really different vision,” he told Billboard in 2014. In fact, he is on three of the top five tracks on the chart (the other two are Anuel’s “China” and “Soltera” with Lunay and Bad Bunny.įor Yankee, even back then, it was never just about the music but also his image, branding and cultural impact. This week, his hit “Con Calma,” featuring Snow, sits at No. Through it all, Yankee has remained a constant force. Reggaetón, instead, emulated the mainstream rap movement in its mentoring of new acts. “In other genres, like pop, it’s still the same old names, because the big guys never helped the little ones come up the ranks.” Most importantly, what was once an eminently Puerto Rican genre has bled into other countries and bred autonomous, urban movements, ensuring its longevity. Farruko, one of the genre’s biggest stars, spoke with Billboard 10 years ago about Yankee’s legacy. “I’m seeing a generational change,” he said. “And that’s because the acts on top - like Yankee - gave us the opportunity. With him came the likes of Don Omar, Wisin & Yandel and Tito El Bambino, and the genre’s clout online and in social media remains indisputable. When ‘Gasolina’ exploded, it made us all look to them for talent.” “It was a cauldron of activity with many, many people developing their own musical culture. “Puerto Rico was living a tremendously creative moment,” he recalls. (Latin Rhythm) and establish the urban base responsible for many Latin radio hits today. The genre would revive sales of Latin music, usher in a new radio format in the U.S. 32 on the Hot 100 - and its unique dembow beat allowed it to catch on not only in Latin America but throughout Europe and the Far East.Īs a result, Daddy Yankee was suddenly the Messiah of reggaetón. It did, however, get played on mainstream stations -peaking at No. It eventually became the top-selling Latin album of 2005 and the entire decade. Because so few Spanish-language stations played urban music at the time, “Gasolina” never rose past No. 1 on Billboard’s Top Latin Albums chart July 31, 2004, the first reggaetón album to hit that spot. It was the first single off Barrio Fino, the hits-packed Yankee album that blended reggaetón with other tropical beats from the likes of Wisin & Yandel and salsa star Andy Montañez. “Gasolina” exploded 15 years ago this month, irrevocably altering the business, sound and aesthetic of Latin music. And I think part of the success of the track was people looking for some hidden meaning: Was I talking about alcohol, about drugs?” “The word gasolina - everyone in the world knew what it meant. “The verse was so simple and easy to remember,” says Yankee. It was an eminently commercial take on what was then an underground, subversive genre shunned by major labels. Daddy Yankee y Anuel AA juegan béisbol en el juego de celebridades de MLB (FOTOS)
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With help from producer friends Luny - of production duo Luny Tunes - and Eddie Dee, they finished the track, adding rapid-fire verses, a thumping, aggressive beat under the almost childish chorus and the sound of gunning motors in the introduction. “I sat in my studio there in Villa Kennedy and started to harmonize the flow.” Daddy Yankee, the Puerto Rican reggaetón star who at the time was little-known outside the island. “I had the phrase, I had the chorus,” says Ayala, a.k.a. “A mi me gusta la gasolina,” Ayala began chanting rhythmically, “dame más gasolina.” I like gasoline, give me more gasoline. The refrain got stuck in his head.